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" When you embrace the everyday luxury of your undergarments, you unlock a world where every moment becomes an exquisite celebration of your own worth."

N°1 Natural Breathability

Supima cotton's inherent breathability allows air to circulate freely, regulating body temperature and reducing the risk of overheating. This makes it an excellent choice for underwear, as it helps maintain a cool and comfortable environment, especially in warmer climates or during physical activities.

N°2 Superior Moisture Management

Supima cotton's moisture-wicking properties make it an ideal choice for underwear. It effectively absorbs and evaporates moisture, keeping you dry and fresh even during high-intensity activities. This feature is particularly beneficial for maintaining comfort and preventing chafing.

The Design

N°3 Unparalleled Comfort

Supima cotton underwear, cut specifically for a man's body, offers an unrivaled level of comfort. The fabric's exceptional softness and breathability create a gentle, skin-friendly touch, ensuring all-day comfort and minimizing irritation.

N°4 Optimal Fit and Support

Supima cotton underwear tailored for a man's body provides an optimal fit and support. The carefully designed cut and construction contour to the masculine form, offering a secure yet non-restrictive fit that enhances freedom of movement and ensures maximum support where it's needed most.


Designed in Canada and Inspired by the Canadian landscape. Explore the inspiration behind the heritage collection.

Story Boarding
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